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EXPERIENTIAL MARKETING
CASE STUDIES

Cadilla Electriq Theater

CADILLAC ELECTRIQ THEATER
JACK MORTON

Cadillac asked Jack Morton for a concept that would showcase their shift toward an all-electric future, featuring their new EV, the LYRIQ. The Cadillac ELECTRIQ Theater is a 360˚ immersive multimedia experience that draws on Cadillac’s 120-year-old history of innovation, leveraging cutting edge creative technology to take audiences on a journey from nostalgia to anticipation as the brand’s vision for the future unfolds. The ELECTRIQ Theater premiered at the 2022 Miami Open, before moving on to the PGA Championship, US Open and the North American International Auto Show.

 

IMPACT

The experience told a brand story of innovation and relevancy that resonated with luxury consumers and produced the most dramatic collective brand lifts in recent Cadillac experiential history.

 

ROLE

Creative Direction:

  • Concept development

  • Mood boards

  • Guest journey map

F1 USGP Austin

F1 GRANDSTAND EXPERIENCE AT COTA
LUDUSHAÜS

For its first in-person Grand Prix following the pandemic, Formula 1 asked LudusHaüs to create an interactive grandstand experience for F1 fans with the goal of increasing fan engagement. The experience kicked off at Circuit of the Americas in Austin with bespoke content projected between races that included a live social wall competition, among others. An Emcee/DJ interacted with the fans in the grandstands, where the FanX team fostered content generation, encouraging the audience to post on social media to win more prizes. With 400K spectators in attendance, the live interactions and upbeat music contributed to the excitement and generated a sense of connection to the drivers and the sport, all of which was shared on-line.

 

IMPACT

Formula 1 became the fastest growing major sports league on the planet in terms of follower growth in 2021, with social media followers up 40% across all platforms.

 

ROLE

  • Concept development

  • Emcee/DJ and FanX team briefs

  • Fast Facts and Trivia writing

Designers of Dreams

DESIGNERS OF DREAMS PRESS EVENT
DISNEYLAND PARIS 

For the Press Event launching their extended 20th Anniversary festivities, Disneyland Paris asked renowned fashion designers from across Europe to create dresses inspired by some of Disney’s most iconic films. Nine designers took up the challenge, and during Paris Fashion Week their models, along with Minnie Mouse dressed in Lanvin, took to the catwalk.

 

IMPACT

With its edgy soundtrack and exciting visuals, the fashion show became one of DLP’s most successful press events, generating news reports and hundreds of articles, many in prestigious fashion magazines like Vogue and Glamour.

 

ROLE

  • Concept

  • Show Flow

  • Music Production

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