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Creative Director and award-winning Writer designing immersive events
at the crossroads of business strategy, brand, and experience design.


Creative Direction

Creative leadership of cross-functional teams from initial high concept through to project completion, including:

  • drafting of creative briefs

  • brainstorming facilitation 

  • pitching to clients

  • creative development & production

  • scriptwriting

  • stage direction

Experiential Marketing

Creative oversight from initial high concept through project completion:

  • Response to RFP's

  • Client presentations and pitches 

  • Creative strategy aligning with client’s brand, core objectives and target demographics.

  • Ideation and brainstorming with client’s team

  • Detailed, strategic guest journey maps


Writing services include:

  • Scripts for live theatrical entertainment

  • Branching narratives​ and interactive scripts (prototyped in Twine)

  • ​In-game text and dialogue

  • 360˚ screenplays for immersive experiences

  • Drafting of creative briefs and pitch decks

Narrative Direction

Narrative leadership and story development for XR experiences:

  • World building and establishment of bible

  • Leadership of narrative design team and writers room

  • Agile development (Jira)

  • Coordination with art direction and game design to ensure story coherency across departments

  • Writing of in-game text and dialogue

Emerging Tech

Creative consulting on the integration of emerging technologies into clients’ experiential events:

  • Creative charette with client to clarify goals and target demographics

  • Opportunity assessment and blue-sky concepts of identified tech options in alignment with brand/IP goals

  • Branded digital presentation (Keynote, PPT, or PDF) suitable for presentation to key stakeholders.

Interaction Strategy

Strategic leadership to create a strong participatory experience that includes:

  • A clear-cut “onboarding” plan, giving the audience the keys to participation

  • A variety of interactions to enhance the guest journey

  • An opportunity for audience agency and trace as they contribute to moving the experience forward

  • Strong connection, both between the audience members, and with the brand/IP 

Speaking & Master Classes

Speaking topics, among others:

  • Integrating emerging tech into live entertainment

  • Interaction strategies in immersive experiences

  • Creative development in XR narratives

Master Classes

  • XR Narrative Development

  • Script writing for immersive 360˚ entertainment.


Themed Entertainment


VR / AR / MR

XR Experiences


Experiential Marketing
Image by Alberto Bigoni


Alyssa Landry is a seasoned Creative Director and award-winning Show Writer, known for creating ground-breaking XR narratives, interactive theme park entertainment and experiential events. She has worked with Disney, Thinkwell, Jack Morton and Double Eye Studios, among others. Notable projects include serving as creative director for live interactive entertainment at the new Sea World Yas Island in Abu Dhabi, and pioneering narrative direction for innovative XR experiences such as Finding Pandora X,  Skits & Giggles and Incarna Adventures. Her long-standing relationship with Disneyland Paris has led her to shape some of the park’s most iconic shows, including Star Wars: A Galactic Celebration and Frozen Sing-along. Awards for her work include the Venice Film Festival, SXSW, the Société des Auteurs et Compositeurs Dramatiques and the Beaumarchais Foundation. 



Disneyland Paris
Sea World, Yas Island Abu Dhabi
Thinkwell Group/Tait
Jack Morton
Double Eye Studios
Incarna Studios
Embodied Labs
Disney Event Group
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