CREATIVE &
NARRATIVE DIRECTION
From blue sky ideation through project completion: helping brands and experiences come to life through emotionally resonant storytelling.
IMMERSIVE EXPERIENCE
DESIGN
Designing audience journeys that blend emotion, environment, and interactivity across theme parks, XR, and experiential events.
NARRATIVE INNOVATION & EMERGING TECH
Providing tech integration strategy to enrich storytelling in XR, immersive, and AI-enhanced experiences.
Creative Director and award-winning Writer designing immersive events
at the crossroads of business strategy, brand, and experience design.
ABOUT
Alyssa Landry is a Creative Director and award-winning Show Writer working at the intersection of themed entertainment, XR, and experiential marketing. Her career spans large-scale live entertainment, immersive media, and emerging technology, giving her a rare, end-to-end perspective on how immersive stories are imagined, built, and experienced by real audiences at scale.
She has led and contributed to projects across global brands, studios, and cultural institutions, working within everything from complex, multi-year productions to fast, experimental teams, while maintaining a consistent focus on story, audience, and emotional impact.
More recently, Alyssa has been integrating generative AI directly into her creative practice as a hands-on tool for ideation, rapid prototyping, and interactive storytelling—particularly in projects where emotion, personalization, and scale converge.
Her work has been recognized by the Venice International Film Festival, SXSW, the Société des Auteurs et Compositeurs Dramatiques, and the Beaumarchais Foundation.
CLIENTS
