Who I am

I am a creative director, writer and immersive experience designer with a rich and varied background. My degree in music, my long and successful career in the theater, my broad experience writing and directing for theme parks, as well as my current work designing narratives for VR and AR experiences all come together to enrich my perspective.

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What I Do

I tap into the magic of storytelling to create immersive, interactive entertainment that dazzles audiences and is fully on-brand. I participate in every aspect of creative development, from brainstorming and high concepts, through to the development, writing and directing of live entertainment. I am an unrepentant geek who uses new technologies to create unique and surprising audience experiences.

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How I Work

Collaboration is key! I love the “ping-pong” of bouncing ideas back and forth to take the story to a whole new level. I help my teams find the balance between intuition, critical thinking and structure while remaining flexible. Each project is like an enormous jigsaw puzzle where every line of dialogue, every stage direction, every bit of technology must serve to draw the audience into the heart of the story. 

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What I Believe

Virtual reality (VR), augmented reality (AR), voice recognition (AI),  transmedia storytelling... A new frontier is waiting to be explored and has an almost limitless capacity to create experiences that reconnect us with a sense of wonder. But it is only when we harness the power of these technologies to a strong, vibrant story that we truly create magic.